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Airport International Group (AIG) - the Jordanian company responsible for the rehabilitation, expansion and operation of Queen Alia International Airport (QAIA) - has announced Kassab Media as the preferred bidder for the provision of integrated advertising services at QAIA. The company was selected based on a clear evaluation process designed to ensure the appointment of a qualified service provider capable of meeting QAIA’s diverse media and advertising objectives.
Leveraging over 20 years of advertising experience, particularly in the area of airport advertising, Kassab Media and its international consultant, Clear Channel Outdoor, will be responsible for all indoor and outdoor advertisements at QAIA. Under its capacity, Kassab Media will create and deliver innovative, effective and comprehensive advertising solutions that will help QAIA connect with travelers and guests alike.
“Kassab Media and Clear Channel Outdoor bring to the table longstanding expertise and global insights within the field of airport advertising, which differs vastly from any other form of advertising. We are confident that their joint efforts will help advertisers looking to gain maximum exposure for their brands to better communicate with target audiences visiting or traveling through QAIA,” commented AIG CEO, Kjeld Binger.
In turn, Kassab Media Chairman and CEO, Ghassan N. Adra, said, “It gives us great pleasure to partner with AIG for the provision of integrated indoor and outdoor advertising services at QAIA. As proven for more than 30 years, Kassab Media is an innovator and a pioneer within the out-of-home sector, with an unrivalled track record of successfully managing complex advertising operations. Kassab Media and Clear Channel Outdoor, together with AIG, stand committed to delivering and effectively managing the new world-leading advertising proposition at QAIA, befitting its status as Jordan’s premier airport and entry point into the Middle East.”
A premier provider of media services and solutions, Kassab Media boasts thousands of advertising spaces in various countries across the Middle East and North Africa. Its extensive portfolio comprises multiple key projects such as the Dubai Metro, among others. Kassab Media leverages the expertise of Clear Channel Outdoor, which is a leading outdoor advertising company with a portfolio of advertising solutions - including an international network of airports - that reach nearly 600 million people monthly across North America, South America, Europe and Asia-Pacific.